Hands off my Kerrygold butter

You can pry that from my cold dead hands.

People are losing their minds over Kerrygold butter. I was on the old Twitter/X there a few days ago and I saw someone on Virgin TV waving around a pound of Kerrygold butter. He explained that last year a pound of Kerrygold was about E3.50. Today it is over 5 Euros. I admit that even though we only use Kerrygold in this house (no I have not been paid for this plug, sadly) this was news to me. I am clearly not price sensitive enough to these things.